The golden circle is an astonishing thing, not only is it an effective marketing technique, but it also directly correlates with the set up and thought process of our brain. Looking through the three sections of the golden circle, from the outside in, you have “what,” “how” and in the center “why.” Every single person and/or organization on the planet knows exactly what they’re doing. Out of those people, fewer people know exactly how they are going to do it. Out of them, just small fractions of people know why they are doing it.
What is the “why” anyways? Getting substantial amounts of money and becoming famous are not the answers to why you do the things you do, they’re the results from what you are making happen- not why you’re doing them. Actually this question can be answered by simply asking yourself a couple questions. What is your purpose? What is your cause? What are your beliefs? Why does your organization exist? Why do you even get out of bed in the morning? As simple as those questions may seem, very few people actually know how to answer them. The few people that can answer these questions are extremely successful and innovative. Once you know how to answer “why” you’re doing things, you start to attract people who believe in what you believe- this is called the Law of Diffusion of Innovation. The reason this happens is because those who start with “why” instead of “what” or ‘how,” have the ability to inspire those around them and also can find new people who inspire them. How they become so successful is that they have enough to intelligence to realize, to really touch people you have to start working from the inside out.
Learning about the golden circle is great knowledge to gain. A majority of average everyday people find themselves working from the outside in trying and trying, but just not succeeding. It’s the few people that can accomplish starting from the inside out that become very successful. These people are known as the “Innovators.”
The reason why I decided to become a graphic designer is because everything I do, I do it because it makes me happy. I believe that to truly be happy you have love what you do and have a thirst for the never-ending knowledge you have the ability to gain surrounding it. Not literally of course. What I mean is that obtaining knowledge about your desired subject should not feel like a just another task or chore. You should be driven by passion to almost crave the knowledge, almost as if it was actually what completed you. The only feeling better than the completion you feel from learning is the emptiness it leaves you with. You see- I look at the emptiness as a rewarding feeling. Yes, you learn so much more to gain knowledge and feel more complete about what you are doing, but in doing so you open up so many more doors that lead you to things that you didn’t even know existed, and this is where the emptiness feeling I’m talking about comes in. The fact that there is still more to learn about what you truly love is the most rewarding feeling anyone could possibly ask for. To achieve this you have to want to learn and enjoy doing it. What you learn shouldn’t just stop at school, you should continuously intergrade it into you life regardless of what you are doing; look it up, read a book, ask for other peoples advice who enjoy doing what you’re doing just as much as you do. Not only do you have to continuously be learning, but also everything you do you have to give it your all. Put every fiber of you being into your work flow and you are guaranteed success.