Helvetica

The movie “Helvetica”, as boring as it may sound, is a actually a very insightful documentary. I personally do not like the font, but that is mainly because of how overused it is. It is, in fact, beautiful and extremely simplistic, and I would be lying to say I didn’t use it, but I feel like fonts can be taken so much further. Like a lot of the graphic designers in the movie said, “it is just kind of there like air.” This is beyond true because, its every things default and every company uses this typeface; from Coke-a-Cola to Urban Outfitters.

I liked the idea that graphic desingers in the movie had, who didn’t like it but didn’t hate it, where they would find ways to use helvetica and make it creative instead of just using another font. I think this is extremely important because as a designer you might not have many options, but have to find ways to be versatile and create something new with whats put in front of you. On the other hand, I feel like fonts should be expressive. I don’t find it bad to use different fonts for different projects, if you didn’t then your work would be boring.

About tylerjamesxo

Summary A few sentences long. Should include: Who are you? What is your focus/? What do you aspire to? Whatwill be found in this portfolio (in broad strokes)? Check for spelling, grammar, capitalization, etc. Spend some time refining this. Should NOT include: Information not relevant to this portfolio (“I have a brother named Steve, and a fish named Jimmy”) Informal language (“im TOTES into teh database programming!!1!”) ‘shout outs’ (“Hey Jimmy! Say hi to mom for me!”) Think about the tone you want to present publicly and to your faculty. After your summary, list the following categories: Software expertise [list all software in which you are proficient] Related Work [Work or internships related to DMA. What was your job title? Where? When?] Exhibitions [Any time your work has exhibited- public screenings, gallery shows, etc. What? When? Where?] Publications [Any of your images or writing that has been published. What? When? Where?] Conferences [Any conferences you’ve attended. What? When? Where? If you presented, also post the title of the presentation. Organizations [Off-campus organizations you are a member of. Do you hold a special position? President, Treasurer, etc?] Clubs [Campus clubs you are a part of. Do you hold a special position? President, Treasurer, etc?] Volunteering [Any community service or volunteer events you’ve been involved with] List all of these categories, even if some of them are blank for now. Make it your goal to fill out something in each category.
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