The movie “Helvetica”, as boring as it may sound, is a actually a very insightful documentary. I personally do not like the font, but that is mainly because of how overused it is. It is, in fact, beautiful and extremely simplistic, and I would be lying to say I didn’t use it, but I feel like fonts can be taken so much further. Like a lot of the graphic designers in the movie said, “it is just kind of there like air.” This is beyond true because, its every things default and every company uses this typeface; from Coke-a-Cola to Urban Outfitters.
I liked the idea that graphic desingers in the movie had, who didn’t like it but didn’t hate it, where they would find ways to use helvetica and make it creative instead of just using another font. I think this is extremely important because as a designer you might not have many options, but have to find ways to be versatile and create something new with whats put in front of you. On the other hand, I feel like fonts should be expressive. I don’t find it bad to use different fonts for different projects, if you didn’t then your work would be boring.