For the logo design project I ultimately came to the conclusion that I would like to redesign my own logo. It’s not that I don’t like the logo that I currently have, but options are always good. At the end of he day, my main goal as the photographer is to capture the beauty in anyone or anything. Beauty is in the eye of the beholder and this is extremely true when to comes photography. Sometimes the beauty is found in the concept or idea and not in the actual subject matter of the photograph itself. For me, a beautiful end result is the only option. Below are two examples of my current logo. The first is just the logo by itself and the second is a combination mark with my logo and my chosen type face.
So, the first step I did to create a new logo was to brainstorm and “sketch” some Ideas down in photoshop. Before I started sketching, I decided that I wanted to try to create a symbolic logo that can stand alone by itself. On the other hand, I wanted it to be able to be accompanied by a text and still look cohesive. When I began to brainstorm, I originally wanted a silhouette of a fashion sketch or at least an abstract version of that. As I progressed, I slowly started to find ways to incorporate an actual camera into my logo. Eventually, I was using the initials of my company to form them camera. I also noticed that I rather quickly moved myself away from color being an option because it is unappealing to me in a logo. Below are a some of my brainstorms.
Eventually I decided to use the T and J that was put together to make a camera for my final image. I decided to do this because “TJ” are the initials I use for my company. The next thing I did was, I went and made a bunch of proofs of it to see the different ways I could make it and come up with a bunch of variations.
Eventually I found a variation that I liked. Then I went to photoshop and made a larger version and used a grid to make sure that the proportions were exactly how I wanted them and that everything was relevant. To make the logo I used an edited version of the font called Phosphate Solid. The color pallet is also just #000000.
Logo (planned out on a grid in photoshop)
After that I removed the grid and the logo is done. Lastly, what I did was, I took it into Illustrator and did an image trace of it so it can become a vector-based image. This is important because it now can be upsized or downsized to infinity because the image is now mathematically processed instead of processed using pixels. Below is my final logo.
(Logo Size Variation)
(Logo on a Photograph)
(Logo on Womans Jumpsuit)
(Logo on a Sweater)