For me this logo is to similar to the original logo than it should be. I feel like the original logo outshines the logo that Josh made. I also feel like Josh was heading in the right direction with his first two iterations and lost it in his final copy. For me the second iteration was the best out of the 3 and was easily translatable. The font choice was not the best though.
(Josh’s Second Iteration)
SO, because of that this makes me question his design process. I would have liked to see more “beta sketches,” as he likes to call them. He also mentioned that he got the exact color of the logo by color picking a screen shot. It is not possible to get an exact color by those means. The only was to ensure an exact replica of the color is searching for Yik Yaks color profile and finding the colors hexadecimal code in there or color picking their official vector logo in their color profile. I would also like to know why he chose attempt three over the other two iterations.
Something I would suggest is to take your logo into illustrator and make it that way. This is because photoshop is a raster based editing software, this means the everything is measured by an amount of pixels so images don’t scale well. Illustrator is a vector based editing software, which means everything is done mathematically. This means that you can infinitely upsize and downsize your logo without any loss of quality. Overall I feel as if Josh was playing it to safe keeping the logo so similar to its original. I would like to see more design possibilities without the yack included.