For this assignment we were asked to recreate the AGC’s poster for the Alfred University Museum. The biggest problem with the original poster is that there are some problems with communication and sections becoming too wordy. Also, there were some problems with labeling of things. This is not a good idea because this makes it seem as if you do not believe that the audience is educated enough to figure out things on their own. You can also see that who ever made the poster tried using the golden mean but did not successfully hit the nail on the head. The biggest problem for me is that it is boring and not something that I necessarily want to look at. So, the first problem was to pin point some of the major flaws I found.(Marked Original Poster)
For me, I wanted to completely redesign the whole poster. This was because I was not getting anything out of the original poster. It was boring to me. For starter, I choose to change the orientation of the poster from 11″x 8.5″ to 8.5″x 11″. This is because it is scientifically proven that humans are more attracted to tall and thin rather than wide and blocky. I also did this because I believed that the little amount of space they had on the right side for text was so small that it was almost distracting. Next, I didn’t really have to worry about how the boxes in the original didn’t match up because I drastically changed the design. But, I did pay attention to the alignment on the ones I made. Another thing I did for my poster was I made sure to not squash or stretch the logo. I also decided to put what AGC means on my first one. Then, I made sure to add the information as to where the professors office was located. The last thing I decided to do was add additional information about the Alfred University Gallery. Below are the final two posters.